Thu Oct 15 2026
As a streaming hub, the Apple TV app offers one of the cleanest visual experiences available on iOS. The typography is bold, artwork looks incredibly crisp on OLED screens, and the HDR/4K Dolby Vision playback quality is top-tier. The app acts as an incredible digital shelf, grouping your individual digital purchases, premium sub-channels, and Apple TV+ originals neatly. The 'Up Next' feature remains an industry benchmark for keeping track of what episode you are on across multiple content providers.
However, its ambition to be a total aggregator can occasionally lead to an overwhelming interface layout. Distinguishing between what is included in your active Apple TV+ subscription, what requires an external app connection, and what is strictly a premium rental or purchase from the iTunes ecosystem can be confusing at first glance. Once you get used to navigating the specific tabs, it serves as a highly fluid, premium, and reliable entertainment ecosystem.
Stream exclusive new Apple Originals every month on Apple TV+
Buy or rent thousands of newly released movies and classic titles
Subscribe to premium channels and share with family members
Personalized 'Up Next' queue keeps track of your viewing progress
Download your favorite titles to watch offline anytime









Launch the app to land on the 'Watch Now' tab, which features your Up Next queue and curated recommendations. Use the 'Apple TV+' tab to exclusively browse original Apple programming, the 'Store' tab to buy or rent commercial releases, and the 'Library' tab to view your personal purchased collection.
The application functions as a high-fidelity media aggregator rather than a interactive game. Users can seamlessly pause content on an iPhone and instantly resume watching from the exact same timestamp on an iPad, Mac, or Apple TV hardware console.
Yes, with Family Sharing, up to six family members can share an Apple TV+ subscription or premium channel subscriptions using their own Apple IDs.
I received a request to write a review, so I will. Apple TV+ is phenomenal. You guys have done a wonderful job of creating a great brand in such a short period of time. I particularly love the super-intelligent writing on all of the shows and films, the great acting, and the cinematography is stellar and very unique to Apple. I LOVE “The Morning Show.” It’s appointment viewing reminiscent of network television. I’m hoping there’s a chance you’ll bring back “Servant.” I adored the slow pace and build up of that show. I also loved the fact that it was based in Philadelphia, a city that’s so rich in content possibilities. I also love “Home,” which is beautifully done. I want Apple to come up with more programming focusing on African-American, Hispanic and Asian people and characters, but I do NOT want to see one-dimensional, stereotypical, picture-board cut outs. I want to see people of color who are WHOLE human beings who have lives, intentions and motivations that aren’t often seen. In short, LEAD with their HUMANITY and not with their ethnicity. The actors will naturally supply the ethnicity and nuances. In addition, I’d like to see Apple TV+ take a stronger stance against worldwide injustice and the current threat to democracy with more news content and documentaries that enlighten the public. As a (former) journalist and current corporate communications professional, I believe the world needs more of this type of content. In short, great job, but Apple TV+’s best work is still ahead. Hope that helps. — Michael Corbin
I’ve never written a review in my entire existence for a show or a movie. But this is worth writing one and it is with great pleasure to write a review on Ted lasso. WHEN I SAY THIS COMEDY SHOW WAS CONSISTENT WITH EACH JOKE AND PUNCH THROUGHOUT ALL SEASONS… this show has got it covered. I love how each inclusive Ted lasso is, and the character build up is written in such an intriguing way that you almost need to watch longer just to see what happens next. Each season includes diversity, duality, and authentic raw humor. It’s quick witted and by far one of the best shows I’ve seen in a very long time. They written and selected each character so perfectly where it doesn’t feel cringy, it’s almost refreshing!! you can tell theirs good synergy behind the scenes within actors , it flows and doesn’t feel forced. This was pure talent only for the fact that each new character they kept introducing it was engaging kept you on your toes. Season 4 made me cry a few times. I WOULD BE EXTREMELY HAPPY if they kept the show going. This is what the future looks like BOLD, FUN, ADVENTUROUS AND DIVERSE. Takes comedy shows to a whole new level!!! Whoever put the writing and sequencing together is a master mind. ALMOST ALL shows are predictable and each time a new episode came on from S1-S4 there’s always a plot twist the kind where you had no clue your mind could even go there. Great work with phenomenal performances. Must I say everyone was extremely good looking and WELL DRESSED. My hats off to the creators and actors. KEEP THE SHOW GOING!! 🎉 this is worth celebrating 🎉 S5!!
Apple TV has a good mix original content though I wish they had some licensed content to add more value to their subscription — they did have some licensed movies a year or so ago but nothing of late. I’m really a hardcore fan of sci-fi and their original sci-fi content is vast and superb. My favorite is the low budget DARK MATTER with its mind-bending storyline, and PLUR1BUS’ minimalist approach to the paranoia thriller. FOUNDATION’s first two seasons were just descent but season three was a revelation, and if you haven’t seen it, there’s nothing quite like it in terms of spectacle and production design on both television and the big screen. I have to emphasize how amazing the 4K HDR looks on FOUNDATION — it’s a master class in HDR implementation. There’s not much in terms of sports but F1 more than makes up for it with its amazing events coverage, and by far the best LIVE sports streaming experience on any platform, especially if you’re using the Apple TV 4K. Apple TV doesn’t have the reach of Netflix, Disney or HBO MAX, but it’s a premium experience at an affordable price. The kind of stuff you used to get from Netflix before their shareholders took priority over their consumer base.
The app is great except for a few annoying features. First, if you’re watching a series, the app doesn’t auto-play the next episode when the previous one finishes. I understand this is to save bandwidth for continuous streaming, but it would be nice to have it set by a timer or something else so that you don’t have to re-enter the app to manually choose to play the next episode when screen-casting to a larger device. Second, you have to re-select the captions for every single video. I have to re-start or rewind so many videos because I forget to reset the captions at the start of each one. If there is an option to automatically apply a captions setting preference it is not easy to find. Finally, the app shows a lot of series and movies that are not available on the app. I know they’re trying to encourage connecting other streaming apps to this one, but most of the suggested programs/movies are not available through the app. I don’t understand why they would promote more content from other apps than Apple’s original content (which has been really good, from what I’ve seen so far). Other than that, the app itself is easy to use and pretty intuitive. The picture is clear and it doesn’t freeze up or blitz out if you rewind or fast-forward a video.
Don't advertise to me subscription s just because I'm watching purchased content. I bought the series why would I sub elsewhere also I already am subbed in some cases it just doesn't know that and I get no access to that even if I do decide to access another platform from this app on tv. I've decided to spend a few thousand on this platform To make my first own streaming account be just for me and I love it and I tell others. I dont like how on Roku tv you can't autoplay your bought content and go straight to next episode without need for me again. only appletv subscription gets autoplay even if you buy the ENTIRE SHOW but I DO like how appletv has fair customer support and up to 5x speed to rewind or go forward and it just goes smoothly no extra button pressing. rewind afew seconds, push play on the remote and it's going already unlike others. More things need to be done though for purchased content to play itself because I've never had a platform that can't autoplay a next episode even if the settings and options are there. Good platform overall. needs more. I see potential just do it. I'm going to keep paying because swapping all of my favorite content within seconds and in one app is 10/10 regardless. Just wish there were a few more things on my wishlist I could actually buy whole seasons of like 'Record of Ragnarok' season 2-3 I'd pay so fast. Need more anime. I'm sticking around because I know this app can get better and better. Also my purchased/ my watchlist REALLY needs to be at the TOP of pages it's actually faster to scroll my entire library to find my show again on the phone
I used this app as did my entire household for a jumping off point to watch most anything anywhere on all our streaming apps and really like the way it kept the programs we recently watched or followed tiled across the top. Now they play horrible loud previews across the top and make the shows you normally watch a secondary feature. No one in my household is going to use it as the starting point for streaming shows anymore. We will go to the individual apps directly as there is enough space taken up in the appletv app with appletv + offerings already. I know apple must need to make money placing these ads across the top, taking up a entire screen but I wouldn’t think they were this broke. Surely someone must think before they execute these changes. I wish I could go back to the previous version of the app. It seems to have updated with the appletv OS and iOS updates so it’s not like we have a choice in the matter other than to not use it. I only wish my purchased content were somewhere else. I can easily cancel the streaming subscriptions (channels as they call them) I have through appletv and move them to the individual apps which is probably going to make things easier as integration with appletv has had issues in the past periodically. All in all it’s a poorly designed change to the app. Makes it not worth the gain using it and makes me question my reliance on my appletv box as I wonder what they will wreck in it next. If it works please don’t break it!
Apple Staff advised me to run a legacy contact on an Apple account that I was the owner and user of. I had no idea what it was for. I had simply called about a watch that was malfunctioning. I wanted to cancel an Apple credit card not a 15-year-old Apple account. I’m convinced that Apple ‘s process surrounding that was deceptive and Apple now has done nothing in nine months to restore either the functioning of my account or access to my purchases. I have all the login information. I had everything to confirm ownership of the account and even Apple now acknowledges it. I did own the account and they would fix it if they could. So because of an Apple staff error and an irreversible process, I no longer have anything and I paid a few months for Apple TV+ but all it does is remind me of the 22+ seasons and movies I already paid for and don’t have. Please see qualified instructions following the death of a family member. Do not trust Apple Senior Support to tell you what the correct process is for anything. Apple I’m asking that you return access to my purchases or if you can’t do that then give me a credit to re-purchase what I owned in the meantime I’m going to quit paying just have my heart broken by the reminder of everything we lost (no it’s not just this. It’s 10 years of quicken data, all the financial information, the already organized photos with Meta data, the bathroom scale, and access to features in the vehicle and it never ends.)
I can’t believe Apple has released something in this state. I paid for the monthly service, I attempted to watch the show on my tv, constantly buffering and not a single other app has issues (I have gigabit internet). The tv app changes my picture settings every time I turn it on to dark for some reason (how and why is this happening?!), constantly glitching for microseconds, which doesn’t sound like much but anytime there is music, the beat is all over the place and it is infuriating. I switched to watching via my Roku, and it’s more of the same. The absolute only way I can get any video to play properly is to play it on my phone via Airplay. I have reset my router, reset my tv and Roku, I even cleared the cache on my tv. To no avail. As soon as my tv show is done I am canceling this service instantly. I have used an iPhone for over a decade and paid a bit extra because it just worked and was always a smooth experience. This has been the worst experience out of any streaming service I have ever tried. I currently have 5 other streaming services I utilize and that’s not even including the free ones, which unfortunately, blow AppleTV+ out of the water, from a technical side and more importantly, the user experience. The absolute atrocious UX is actually so bad, I’m not even mad, I’m just disappointed. Do better Apple.